Learning to Price Electricity for Optimal Demand Response

Jing Shang, Mohammad Mehrabi, Xinyang Zhou, Mahmoud Saleh, Andrey Bernstein +1

There is considerable interest in using time-varying electricity prices to shape consumer demand response, and better align energy demand with renewable production. However, optimal prices generally vary over time in response to complex signals such as weather forecasts, sunrise/sunset times, and day-of-week patterns; and existing methods are not able to make efficient use of such rich contextual information. Here, we propose a neural-network-based algorithm for contextual energy pricing, modeling pricing as a Stackelberg game and leveraging a mean-field solution representation from Mehrabi et al.(2024). The approach learns constrained mappings from contextual features to feasible price signals. We validate our approach by simulating the energy grid in several US cities, and show that incorporating contextual information can considerably increase the value of the demand response programs.