Behavioral History Outperforms Descriptions of the Person for LLM Synthetic Personas
Large language models (LLMs) are increasingly used as synthetic personas representing survey respondents. Their validity as substitutes for particular respondents depends on whether they reproduce individuals' decisions. We examine what information helps synthetic respondents predict each individual's later choices, using five conditions that add progressively richer information: no personal information, demographics, personality traits, cognitive scores, and finally the respondent's earlier survey choices as behavioral history. We use a two-wave panel of 845 US adults who completed measures of 14 behavioral biases (spanning risk, time preferences, overconfidence, and reasoning), so each respondent's earlier answers provide a human test-retest benchmark; in the behavioral-history condition, all items that score the target bias are withheld. At the population level, the average number of biases per respondent in every condition is close to the human average (7.1-8.1 biases, against 7.1 for humans). This aggregate similarity masks differences in variance: persona descriptions recover only 53-67% of human between-person variation, whereas adding behavioral history restores it to…
- arXiv
- 2610.03998
- Authors
- Khashayar Pourtaheri, Ahmad Zareei
- Categories
- cs.AI · cs.CL · cs.CY