Personal-Agent Mediated Recommendation with Cross-Platform User History

Yu Xia, Jiangfan Zhang, Jun Xiao, Julian McAuley, Xiangjun Fan

Modern recommendation is shifting from platform-centric personalization toward user-governed personalization, where a personal LLM agent can act on the user's behalf across services. We formalize this emerging paradigm as Personal-Agent Mediated Recommendation: a platform recommender ranks a candidate set using platform-local information, and a personal agent uses user-authorized cross-platform history to mediate the resulting ranking and produce the final top-K slate. Such mediation is nontrivial: the platform ranking can encode strong population evidence that the personal agent cannot observe, so effective mediation must therefore balance beneficial rescues against harmful overrides. To study this trade-off, we introduce MediateRec, a benchmark that includes scalable proxy cross-platform environments and a real cross-platform test under a controlled platform-agent information boundary. To train the agent to use cross-platform history effectively, we further propose Personal Attribution Mediation Optimization (PAMO), which counterfactually masks that history to estimate personal mediation support and reallocates rank-aware advantage mass under a platform-relative value floor. We…