Evaluating LLM Creativity through Long-Tail Performance

Yichen Wang, Tenghao Huang, Vishakh Padmakumar, Mina Lee

Creativity benchmarks for large language models (LLMs) vary widely in task and metric design. This raises the question of whether they capture a common notion of creativity. We propose that this shared target can be formalized as task-specific performance in the long tail of a reference input-output distribution, which describes how common input-output pairs are relative to a chosen source of text. We ground this proposition in the novelty-quality product formulation and evaluate it empirically across 15 benchmarks and 26 open-weight models, using n-gram absence from the pretraining data as a novelty proxy. Our results show that creativity benchmarks lie further in the tail regions than standard benchmarks. Moreover, on both creativity and standard benchmarks, model rankings from higher-tail subsets of each benchmark align more closely with human creativity judgments in LM-Arena. Building on these findings, we introduce q@Tail($α$), a lower-cost creativity diagnostic that measures mean task quality on the tail fraction of an existing benchmark. Applying it to creativity-promoting methods reveals substantial room to improve LLM creativity through stronger tail performance.