Twenty Days Later: A Pre-Registered Test of History-Based Forecasts of Brand Mentions in Gemini Answers

Dmitrij Żatuchin

Counts of which brands a large language model names are useful only if they hold long enough to act on. We test this with a pre-registered replication. The same 162 requests (54 questions in English, Estonian and Finnish about three software categories, four of twelve candidate brands per question, three repeats) were sent to gemini-3.1-pro-preview in three waves within about ten hours on 22 and 23 September 2026, and again on 13 October 2026, 20.3 days after the third wave, with identical request bodies. The plan and its decision rule were frozen, hashed and registered on OSF before the first call. The outcome is a lexical mention label per answer and brand, 648 per wave. The primary forecast, each brand-and-question cell's mention rate over the nine earlier answers, scored Brier 0.0281 and log loss 0.126, against Brier 0.0259 for the six-answer forecast of the 8-hour wave and a registered ceiling of 0.0559. It beat brand history (0.104), the overall rate (0.234) and a constant 0.5 (0.250) on both scores and in all nine question families (exact sign-flip p = 0.0039), so durability holds under the registered rule. A forecast frozen from the first wave alone scored 0.0599, 0.0587…