Source-Aware Dynamic Pricing with Strategic Buyers

Jinjiang Zou, Yang Li, Zemin Zheng

In modern commerce, firms and platforms typically use customer features from different sources to personalize prices: some features are verified using seller records or third-party data, while others are self-reported and may be strategically manipulated by buyers seeking lower prices. We therefore introduce a novel source-aware framework for contextual dynamic pricing with strategic buyers in a high-dimensional semiparametric setting, where buyer valuations follow a sparse linear model with an unknown noise distribution. To account for differences in manipulability across feature sources while enabling effective valuation learning, we develop the Source-Aware Localized exploration and calibrated Exploitation (SALE) pricing policy, which draws on verified features to localize price exploration and combines verified and reported features to correct for strategic manipulation during exploitation. Our localized exploration design allows converting binary purchase feedback into unbiased signals of conditional mean valuations, yielding a new population equation that supports consistent sparse estimation despite non-i.i.d. buyer arrivals. Building on this estimate, we develop a…