Flattening Fantasies: Analyzing Stereotypes in Pornographic Discourse

Sarmad Chandio, Osama Khalid, Sharaf Zia, Ethan Kutlu

This study presents a large-scale quantitative analysis of 5.4 million video titles from xHamster, the world's fourth most visited pornography platform, to examine linguistic patterns used to describe different dimensions of identities (e.g., race and gender). Specifically, we investigate how nationalities, ethnic groups, and gender identities are portrayed in pornographic discourse, focusing on stereotypes and deviations from implicit norms of pornography. The results show the dominance of American pornography over other groups, which acts as the de facto norm for the adult industry. We identify persistent ethnic stereotypes reflecting colonial power dynamics, religious fetishization, and the sexualization of cultural taboos. The analysis reveals gendered representational differences across cultures, with a prevalent Madonna-Whore dichotomy in the portrayal of women and stereotypical depictions of men in physically dominant roles.