TwinStore: A Synthetic Consumer Platform Using Vision--Language Models

Minhyeok Lee

We present TwinStore, a source-available synthetic consumer platform for physical retail built on vision--language models. TwinStore turns a store into a digital twin---from 82 ready-made formats, a floor-plan image or phone photos of its shelves---and fills it with synthetic shoppers who plan a trip, walk the aisles and decide what to buy by looking at rendered shelves with packs, price tags and promotion signs. Every trip ends in a receipt, so a layout, price, pack or promotion can be tried on the same shoppers before it reaches the store. Around this core, TwinStore provides 3D playback, paired comparisons and layout optimization, shopper interviews, a trade-area model, counterfactual edits of real shelf photos, a marketing studio with eleven tools, and an assistant that turns a plain sentence into a drafted study or an answer grounded in a run's own numbers. In a held-out validation on eleven public datasets, simulated receipts approach the households' own natural variation (category-mix divergence 0.017--0.018 against a real drift of 0.012), price elasticities fall inside the range measured in the field, and three independent decision models agree. TwinStore runs on cloud or…