IntentGEO: Intent-aware Generative Engine Optimization for Recommendation

Runlin Lei, Shiqi Zhang, Xiaokui Xiao, Zhewei Wei

Large language models (LLMs) increasingly shape recommendations across chatbots, e-commerce, and user-generated content (UGC) platforms, creating demand for Generative Engine Optimization (GEO) to improve item visibility in generated responses. Existing GEO studies are mainly content-centric, optimizing visibility under general-purpose queries. However, a shared item description usually serves users with different needs and decision goals, resulting in its visibility gains being dependent on the request. To investigate how changing intent affects visibility, we formulate IntentGEO to evaluate shared rewrites across need specificity and decision progression. We revisit existing GEO methods and find that their visibility gains vary across user intents. More critically, learning-based prompt optimization can underperform its handwritten seed on average. Tracing these updates reveals prompt drift from explicit recommendation instructions toward generic promotional tactics. To address this drift, we propose AMO (Anchored Meta-Optimization), which preserves recommendation instructions in a fixed core while learning appended strategies from citation feedback. Across four domains and ten…