AraEngage: Interpretable Linguistic Correlates of Engagement in Arabic Facebook News

Shimaa Ibrahim, Nour Elhouda Dalloua, Md. Rafiul Biswas, Wajdi Zaghouani

Engagement features developed for English are routinely applied to Arabic, but unvocalized Arabic changes what a lexical feature measures. We introduce AraEngage, a query-defined sample of 10,000 public Arabic Facebook news posts from 2,451 pages in 57 countries (2023-2024) that pairs engagement counts with interpretable linguistic features. We use it to examine which interpretable Arabic indicators are associated with follower-normalized engagement, and how far those associations can be trusted given publisher context, the definition of engagement, and lexical ambiguity. Religious expressions, message length, sentence length, and lexical density are the leading correlates in a Random Forest model ($R^2$ = 0.38 on a post-level split) interpreted with SHAP. Unlike English news, positive sentiment is associated with higher engagement in this Arabic news sample. Message length shows a length paradox: unadjusted raw engagement is highest for long posts, whereas the model's attributions for follower-normalized engagement favor short posts. A linguistic audit identifies why standard lexicon features are fragile in unvocalized Arabic: imperative lists contain homographs such as the form…